SBR Worldwide is the parent of twelve AI-powered platforms, learning programs, and digital-insight tools, built by Hall of Fame keynote speaker Sam Richter, CSP, CPAE, to help organizations turn information into insight, and insight into action. From generative AI training to sales intelligence, all under one roof.
SBR Worldwide spans three connected disciplines: keynote & education, applied generative AI, and sales intelligence; each property a different expression of the same core idea.
SBR Worldwide, LLC was founded in 2007 in Minnetonka, Minnesota. For nearly two decades it has operated under one quiet thesis: people don't need more data; they need insight, the kind that helps a person decide, sell, lead, or learn at the moment it matters.
Today the company is the parent of twelve distinct properties under a single umbrella: digital insight. Some teach ( Certified AI 360 ). Some find ( the Intel Engine family, SearchLink.ai ). Some do, generating leads, drafting follow-ups, optimizing prompts ( IntelLeads.ai, GPTFollowUp.com, YouGotPrompts.com ). And underneath it all sits Know More University, the SBR-owned platform that delivers the Intel Engines and learning programs to thousands of members, attendees, and licensees worldwide. Sales intelligence is one expression of the thesis. Generative AI is another. Digital reputation, prompt engineering, and applied keynote training round out the rest.
What ties them together is an "Intel Inside" model: every property visibly traces back to the parent and to the methodology that built it: Sam Richter's Know More! framework and his AI Mindset SHIFT™ approach to generative AI, refined through more than seventy keynotes a year and battle-tested with Fortune 500 teams worldwide.
Each property is independent, with its own audience and price point, but every one feeds the others. Speaking surfaces tools. Tools deepen the methodology. Methodology fuels the next keynote.
The flagship speaker site for Sam Richter, CSP, CPAE; booking page, program library, and home of the bestselling book Take the Cold Out of Cold Calling. Sam delivers more than seventy keynotes and workshops a year on generative AI, AI-powered digital insight, sales intelligence, digital reputation, and the Know More! methodology that anchors the entire SBR portfolio.
Visit samrichter.comThe training and certification arm of the portfolio, co-founded and built around Sam Richter's AI Mindset SHIFT™ methodology. A practical, business-focused program for non-technical professionals covering prompt engineering, Custom GPTs, agentic AI, and the full spectrum of applied Generative AI. Issues a recognized credential and digital badge, signaling AI fluency in a job market increasingly shaped by it.
Visit certifiedai360.comA curated bureau profile site featuring Sam Richter and other high-content keynote speakers. Built for event organizers who want to compare programs, watch demo footage, and check availability for conferences, sales kick-offs, and executive retreats, without working through a generic talent agency.
Visit topkeynotes.comSam's bestselling guide to using digital insight to take the "cold" out of cold calling. Voted Sales Book of the Year by the American Association of Inside Sales Professionals, named a USA Book News winner, and now in its 12th edition. The foundational text of the Know More! methodology that anchors the entire SBR portfolio.
Visit samrichter.com/bookThe original Sales Intel Engine. Not a list-builder, but a laser-focused search application that surfaces the one decision-maker who is ready to buy, right now. Trigger-event detection (hires, RFPs, M&A, funding, patents), meeting prep, personality profiling, and AI-drafted relevant outreach, all from one resource. Featuring dozens of custom industry-specific versions for manufacturing, construction, logistics, marketing, financial services, technology, and more.
Visit intelngin.comThe .ai property under which the Sales Intel Engine is marketed to B2B sales leaders. Same powerful engine as IntelNgin, positioned for buyers who arrive looking for "AI sales intelligence software." The right answer, the right opportunity, the right decision-maker, right now.
Visit salesintelengine.aiA vertical of the Intel Engine built specifically for keynote and professional speakers. Finds events that actually pay speakers (based on who they have hired before), surfaces meeting planners and bureau decision-makers, and powers relevant outreach. The same tool Sam uses to grow his own speaking business.
Visit speakerintelengine.comA private-labeled Sales and Recruiting Intel Engine built for Express Employment Professionals franchise offices. Office-wide subscriptions, proprietary recruiting algorithms that surface candidates exhibiting job-search intent, and full sales intelligence for franchise owners, the case study for SBR's custom-engine model.
Visit expressprosintel.comThe custom-build offering. Organizations and associations license their own private Intel Engine, tuned to their specific industry, membership, and decision-maker profiles. Now in its 3.0 release with deeper AI integration. Used as a value-add by associations turning intel access into a member benefit, and by enterprises arming their entire sales force with a single bespoke tool.
Visit searchlink.aiA division of SBR Worldwide, Know More University is the SBR-owned learning management platform that powers the various Intel Engines, including the Sales Intel Engine, the Speaker Intel Engine, the ExpressPros Intel Engine, and every custom SearchLink.ai build. It also houses the Business Leadership Roundtable Vault, downloadable scripts and worksheets, course libraries, and every keynote bonus site delivered to attendees, members, and licensees worldwide.
Visit knowmore.universityThe full-stack prospecting platform, built in partnership with Contata Solutions, combining their Relevate.ai conversational search-and-build engine with Sam Richter's Intel Engine. Conversational list-building, verified contact data, real-time intel, AI email sequencing, and multi-channel campaign reporting. Pay only for verified emails.
Visit intelleads.aiA prompt-engineering studio that optimizes the exact same instruction differently depending on which AI you're sending it to. Claude gets structured XML. ChatGPT gets a generalist all-rounder format. Gemini gets long-document handling. Co-Pilot gets Microsoft-tooling shape. Perplexity gets citation requirements. The hallucination-free way to prompt across the entire AI landscape.
Visit yougotprompts.comA free, public-facing collection of focused intel-search engines: YouGotDocs (find spreadsheets, decks and PDFs online), YouGotLists (member directories and attendee lists), YouGotResearch (industry reports and surveys), YouGotAssociations, and YouGotHeroes (a dedicated veteran & veteran-owned-business search). The handout for keynote attendees and the front door to the rest of the SBR ecosystem.
Visit yougotintel.comEighty percent of sales close after the fifth-to-twelfth touch, yet most reps never get past the second. GPT Follow-Up is the AI-driven tool Sam uses live on stage, generating personalized follow-up messages grounded in the prospect's own world: their hires, their press, their priorities. Relevance, productized.
Visit gptfollowup.comFounder & CEO. Hall of Fame keynote speaker. Bestselling author. Considered one of the world's foremost authorities on AI-powered digital insight, generative AI, and digital reputation management.
Sam Richter, CSP, CPAE, is the founder and Chief Executive Officer of SBR Worldwide, LLC, a Minnesota-headquartered holding company that owns a portfolio of AI-powered digital insight platforms, generative AI training programs, and sales intelligence tools used by organizations worldwide. Recognized as one of the World's Top 30 Global Gurus as an Internet thought leader, Sam has built his career around harnessing digital insight to help leaders uncover opportunities, build trust, and communicate with authenticity at scale.
Sam is the architect of the AI-powered Intel Engine, used by top organizations worldwide to gain a competitive edge in sales intelligence, prospecting, and meeting preparation. He is also the creator of Certified AI 360, a generative AI training and certification program for business professionals; IntelLeads.ai, a complete AI-powered B2B prospecting platform built in partnership with Contata Solutions; the YouGotIntel library of free intel-search tools; and SearchLink.ai, used by associations and enterprises for custom intelligence builds. His technologies are delivered through Know More University, the SBR-owned learning management platform he built and operates as a division of SBR Worldwide.
Sam has been inducted into both the Minnesota Professional Speakers Hall of Fame and the National Speakers Association Hall of Fame (CPAE), an honor held by fewer than 300 speakers worldwide. He holds the Certified Speaking Professional (CSP) designation, reserved for the top 10 percent of professional speakers globally. His honors include a Codie Award, often called the "Oscars" of the software industry, a Gold Award at the International Film Festival, recognition as a Top 100 Motivational Speaker, a Top 50 Sales Keynote Speaker, a Top 15 Virtual Presenter, IES Speaker of the Year, and Finalist for Inc. Magazine's Entrepreneur of the Year.
Sam has been featured in Forbes, CNN, USA Today, and newspapers and online publications around the globe. He is the bestselling author of Take the Cold Out of Cold Calling, named Sales Book of the Year by the American Association of Inside Sales Professionals and a USA Book News winner. Earlier in his career, he served for more than six years as President of the James J. Hill Center, transforming the historic non-profit business research library into a nationally renowned resource for entrepreneurs. Executives and meeting planners describe Sam's programs as "must-attend events."
Sam holds a B.A. from the University of Minnesota School of Journalism and Mass Communication, where he was twice named Scholastic All-American as a four-year letter winner on the varsity football team. He completed postgraduate executive leadership coursework at the University of St. Thomas. He serves on the boards of Brandpoint, Argos Risk, and the non-profit Mental Health Navigators, and lives with his family in the Greater Minneapolis area.
Beyond SBR Worldwide, Sam Richter serves on the boards of three Minnesota-rooted organizations spanning content marketing technology, third-party risk intelligence, and youth mental health advocacy.
A content marketing company headquartered in Hopkins, Minnesota, founded in 1996. Brandpoint helps PR and marketing teams with premium content distribution across 800-plus high-quality news and media sites, earned editorial coverage, and AI-visibility measurement. The company's proprietary BrandpointHUB platform delivers branded content to a network of more than 1,000 publications.
Visit brandpoint.comA Minneapolis-based provider of third-party risk intelligence solutions, founded in 2010. The company's flagship AR Surveillance platform uses proprietary algorithms (Argonomics™) to analyze more than 10,000 data points per company, delivering financial-health, payment-likelihood, and business-risk scores to financial institutions and commercial businesses across more than thirty industries.
Visit argosrisk.comA Minnetonka-based 501(c)(3) non-profit founded in 2019, providing peer support and a curated resource directory for parents navigating their children's mental health journeys. Mental Health Navigators connects families to mental health resources, professional referrals, and a global community of parents experiencing similar challenges, with the mission of leaving no parent behind.
Visit mentalhealthnavigators.orgFor media, partnerships, enterprise licensing, speaking inquiries, or general questions about any of the properties in the portfolio.
The fastest way to reach the right person is to email us directly. We route partnership inquiries, speaking requests, custom-build conversations, and press to the appropriate teams within the portfolio.